Competency Details ( Brand Management )

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Competencies

Jadarat Dictionary

Brand Management

Efficiency Technical Competency

Brand management focuses on building, developing, and maintaining a brand’s identity and reputation to align with business goals. It involves creating strategies, positioning products, managing customer perceptions, and ensuring consistent messaging. Brand managers monitor performance metrics and adjust strategies based on market trends and competition.

Jadarat Code: T084

Level 1

Demonstrates a basic understanding of brand principles, including the importance of brand consistency and identity. Follows established guidelines to execute branding tasks such as preparing marketing materials or ensuring alignment with visual brand standards. Learns the key elements involved in brand communication and positioning.

Level 2

Applies knowledge of branding tools and techniques to support brand campaigns, ensuring consistency across digital and traditional channels. Understands the importance of market positioning and follows processes to monitor brand-related metrics. Collaborates with teams to execute brand strategies, ensuring alignment with company goals.

Level 3

Analyzes brand performance data to identify trends, strengths, and areas for improvement. Develops brand campaigns that enhance visibility and customer engagement. Provides recommendations to adjust messaging or visuals based on competitive and market dynamics. Ensures compliance with brand guidelines across all channels and advises teams on brand best practices.

Level 4

Leads the development of brand strategies that align with business objectives and market trends. Oversees the execution of major branding campaigns, ensuring consistency and impact across multiple channels. Uses advanced analytics to monitor brand health and measure the effectiveness of campaigns, making strategic adjustments as needed. Manages relationships with stakeholders, agencies, and partners to ensure brand integrity.

Level 5

Applies expert knowledge to shape the brand’s strategic direction, anticipating market shifts and consumer trends. Develops long-term brand positioning strategies that build loyalty, enhance reputation, and support business growth. Leads large-scale brand transformations or repositioning initiatives. Mentors teams on brand management principles and fosters a culture of innovation in branding across the organization.